The ultimate purpose of this workshop is to make senior managers and executive managers familiar with creative and
entrepreneurial behavior in marketing and advertising. In addition to becoming familiar with principals and process of creativity,
innovation and entrepreneurship participants will also learn about the ideal organizational platforms for creativity and entrepreneurship
that will provide suitable conditions for using creativity and innovation techniques in individual and organizational levels
in marketing. Participants will create new opportunities and ideas by learning how to find latent needs of their customers
and rivals. It’s also expected that after this course, participants become more conscious of themselves and be able
to recognize the obstacles of idea generation, creativity and innovation in themselves and their organization by a creative,
active, and open mind.
Surviving in good economy may not require businesses to have entrepreneurial and creative behavior,
but in a bad economy if they suffice to normal and regular business solutions and don't be able to use new ways, they
will surely be pushed out of the market in a short time, specially if they are small or medium size businesses. Most of the
marketing courses has a root in classic marketing, which is specifically designed for large organizations and deliver solutions
that require lots of personnels and enormous marketing investment; therefore small and medium size businesses practically
are not able to completely and accurately implement those kind of marketings, meanwhile classical marketing does not focus
on creativity as an efficient, practical, and professional tool.
Foundation based on the mentioned problem and the fact that many new venture creations fail because of wrong marketings and
advertisings, has designed the "Entrepreneurial (Creative) Marketing" workshop for Iranian-American community to
encourage small and medium size businesses to make their marketings and advertisements effective by using creativity techniques
and divergent thinking through definitely new, cheap, easy, and fast ways.
Interested to participate in this program? Please click on the button below